Case Studies

When Ankara Takeaway approached us, their marketing performance was inconsistent across channels. Despite strong food quality and a loyal local customer base, the business struggled to understand which online and offline touchpoints were influencing sales. Instagram engagement looked impressive, but orders were not increasing at the same rate. Google Ads were running without attribution. Deliveroo and Uber Eats dashboards showed growth, yet nothing connected with in-store POS. We identified 27 gaps across analytics, campaign structure, customer segmentation, and platform visibility. SaleCompass Omnichannel Intelligence integrated POS, delivery apps, website analytics, and social media signals into one real-time dashboard. We built a new marketing playbook: high-intent keywords, channel-specific creatives, AI-powered retargeting, and menu-engineering insights. Within 90 days: • 10X ROI • Abandoned carts dropped • Footfall increased • CEO: “First time we can see exactly what works and why.” Today, the brand operates fully data-driven with no guesswork.

Papa John’s UK was struggling with channel fragmentation. Social media, email, app offers, paid ads, and delivery partners all worked in silos. Store managers relied on isolated platform-level data. HQ had no visibility into which campaigns truly contributed to revenue. Our diagnostic exposed: • duplicated spending • broken attribution • no POS-to-digital linkage SaleCompass AI Attribution Engine unified POS, app events, loyalty data, website traffic, paid media, and partner orders. We introduced a unified decision layer ranking campaigns by real revenue contribution. Results: • 10X ROI uplift • two high-cost national campaigns contributed <3% to sales • hundreds of thousands saved • new customer clusters improved repeat orders Regional Director: “This is a clarity engine for our entire organisation.” Papa John’s now operates with complete visibility and data-led decisions.