Research & Development

INTERNATIONAL CONFERENCE APPEARANCES

IEEE International Conference on AI Innovations and Industry (ICAIII 2026)

Jeddah, Saudi Arabia · IEEE · 2026

Presented original research titled "A Systematic Literature Review of Multi-Channel Analytics Linked to POS and Connected to Food Business in the UK " at the IEEE International Conference on AI Innovations and Industry, held in Jeddah, Saudi Arabia. IEEE is the world's largest technical professional organisation, with conferences recognised globally as the benchmark for engineering and technology research. The paper proposed an integrated AI-based analytics framework addressing a critical and underserved gap in how UK businesses connect digital marketing activity to real revenue outcomes. It was presented before an international audience of AI researchers, engineers, and industry practitioners.The paper has been formally published in IEEE proceedings.

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ICET 2026: Education & Technology

8th International Conference on Education and Technology (ICET 2026)

Curtin University, Australia · Türkiye · Ukraine · 2026

Presented "How SaleCompass Uses AI to Help Small Businesses Make Smarter Growth Decisions" at an international conference jointly organised with Curtin University, Australia, alongside partner institutions across Turkiye and Ukraine. The presentation brought SaleCompass before an audience of researchers, academics and industry practitioners from multiple countries, demonstrating how years of published research translated into a functioning AI revenue intelligence platform built specifically for SMEs. Where the IEEE paper established the academic framework, ICET 2026 proved the concept works in practice.

UK UNIVERSITY REPOSITORY

Officially Archived in the Ravensbourne University London Research Repository

A co-authored paper with Dr. Naureen Farhan Course Leader for Computing & Emerging Technologies at Ravensbourne University London has been formally deposited in the university's official research repository, part of the GuildHE Research network supported by the University of London

This represents institutional recognition that goes beyond journal publication: the research has been formally accepted, archived, and made publicly accessible through a UK University's academic infrastructure. The paper is filed under the Department of Computing & Emerging Technologies, placing it within the university's official body of academic knowledge.

Paper:

Artificial Intelligence in Marketing: Ethical Challenges and Solutions for Consumers and Society

Authors: Danyal Mohiuddin, Dr. Naureen Farhan, Ravensbourne University London

View in Ravensbourne University Repository →

ACADEMIC SUPERVISORS

Academic Supervisor

Dr. Naureen Farhan

Course Leader for MSc Information Technology Management at Ravensbourne University London. Specialises in AI, IoT, 5G, machine learning, and quantum computing

My collaboration with Dr. Naureen Farhan resulted in the co-authored publication "Artificial Intelligence in Marketing: Ethical Challenges and Solutions for Consumers and Society," permanently archived in Ravensbourne University London's official research repository. What makes this collaboration particularly significant is that the paper is housed under Ravensbourne's Department of Computing and Emerging Technology, a formal recognition by a UK institution of the work's academic merit and relevance to the digital technology field. The paper can be accessed and independently verified at:

View Paper →

Research collaboration meeting with Dr. Naureen Farhan

Academic Supervisor

Ayesha Anees Zaveri

Lecturer, Universiti Kuala Lumpur (UniKL), Malaysia
Specialises in AI, Software Engineering, Intelligent Systems & Recommendation Agents

My collaboration with Ayesha Anees Zaveri led to the co-authored paper "A Systematic Literature Review of Multi-Channel Analytics Linked to POS and Connected to Food Businesses in the UK." The research tackled a real and pressing challenge, how UK food businesses integrate data across multiple channels. Drawing on Zaveri's expertise in intelligent systems and AI-driven software, we developed an integrated framework that brings these data streams together, offering a practical and academically grounded solution. The paper was presented and published in the proceedings of the IEEE International Conference on AI Innovations and Industry (ICAIII 2026), Jeddah, Saudi Arabia, an internationally recognised, Scopus and Web of Science indexed venue.

View IEEE Publication →

Research collaboration meeting with Dr. Ayesha Anees Zaveri

PUBLISHED RESEARCH

Academic Rigour That Fuels Technological Innovation

Publication 1 · IEEE ICAIII 2026

A Systematic Literature Review of Multi-Channel Analytics Linked to POS and Connected to Food Businesses in the UK. Published in the proceedings of the IEEE International Conference on AI Innovations and Industry (ICAIII 2026), Jeddah, Saudi Arabia.

View IEEE Publication ↗

Publication 2 · Ravensbourne University London

Ravensbourne University London Repository Artificial Intelligence in Marketing: Ethical Challenges and Solutions for Consumers and Society

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Google Scholar Profile

Further peer-reviewed publications and citation metrics are available and independently verifiable on Google Scholar.

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Mentoring and Knowledge Sharing

Beyond research and product development, Danyal is committed to giving back to the community. He has delivered AI literacy and digital skills programmes to students through a hybrid model of in-person and online sessions, helping the next generation understand and apply emerging technologies.He also mentors early-stage researchers and students, supporting them in their academic and professional journeys in technology and innovation.

AI BEYOND ACADEMIA

Op-Ed: Mentoring the Next Generation in AI · The Frontier Post · National English Daily · Pakistan & Washington D.C., USA

Beyond peer-reviewed research, Danyal has contributed to public discourse on AI through an op-ed titled "Mentoring the Next Generation in AI", published in The Frontier Post, a national English-language daily distributed across Pakistan and Washington D.C., USA. The piece addresses the critical role of mentorship and digital literacy in ensuring communities across the world benefit from the rapid advancement of artificial intelligence. It reached an international readership across two continents, positioning Danyal as a credible public voice on AI education and responsible technology adoption.

Read the article here ↗

MEDIA RECOGNITION

SaleCompass has been independently covered by two separate publications, reflecting growing external interest in the platform and the research underpinning it.

Startup Pakistan published an editorial feature titled “From Pakistan to the World: The Story of SaleCompass An AI-Powered Revenue Intelligence Platform for Small Businesses authored by journalist Ameena Amin. The article profiled SaleCompass as a pioneering AI platform addressing one of the most significant challenges facing SMEs globally. Read the full article here: View Article

Daily Todays Muslim published a named article titled “Turning Ambition into Innovation: Danyal's Global AI Success” on 22 February 2026, authored by journalist Bassam Khan. The article positioned SaleCompass within the broader context of AI reshaping industries worldwide. View the published article here: View Article

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